Millions of Americans have found inspiration through Tony Robbins, but many have received something even more vital—their next meal. Robbins, deeply committed to addressing food insecurity in the U.S., recently marked a milestone by providing his one-billionth meal through his Feeding America initiative. Building on this success, he launched the ambitious 100 Billion Meals Challenge to combat hunger worldwide.
The 100 Billion Meals Challenge aims to unite nonprofits, philanthropists, and businesses to deliver 100 billion meals globally over the next decade. Already, Robbins and his team have secured commitments for 30 billion meals, demonstrating significant progress toward their goal. This initiative extends beyond providing meals; it seeks to foster partnerships that support sustainable agriculture, coordinate large-scale food donations, and address emergency food shortages.
For Robbins, hunger is a personal cause. Growing up in a food-insecure household, he vividly recalls receiving a Thanksgiving meal from a stranger at age 11—a moment that inspired his lifelong dedication to ending hunger. His efforts have transformed into large-scale initiatives like the 1 Billion Meals Challenge in partnership with Feeding America, which has provided nearly one billion meals to Americans.
To expand the global scope of his mission, Robbins enlisted David Beasley, former head of the World Food Programme (WFP) and Nobel Peace Prize laureate. Together, they aim to address acute hunger affecting over 350 million people worldwide—a staggering increase from 80 million in 2017. Their approach includes innovative solutions such as partnering with agricultural industries like Uralchem, which pledged 55,000 metric tons of fertilizer to support Sri Lanka’s farming needs.
The challenge has attracted diverse supporters, including Sheikh Mohammed bin Rashid Al Maktoum and organizations like the American National Pasta Association. These collaborations highlight the power of collective action in tackling global hunger. Robbins’ initiative underscores his belief that even small acts of kindness can spark transformative change—just as one meal did for him decades ago.